Biography

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Co-Founder of The iLounge
BOOKING COoRDINATOR AT VANITY ARTIST
Project & Events Coordinator
WEB  & online artwork designer
Life- / style & Beauty BLOGGER
Manager of DJ MR. T

Amira is a creative minded and passionate person, who grew up in the entertainment industry from a very young age. as she was raised by an Egyptian father - a successful event producer and business man - and a German mother, who was a member of famous pop-group 'Arabesque' in the 70’s & 80’s. 

From the age of 5, Amira started discovering her creative talents in playing the piano, dancing, stage acting, choral and lead singing, where she performed in front of German past president 'Johannes Rau' during his visit to DEO, exclusive German school in Cairo, Dokki. To her great credentials also belong a cameo appearance in Amr Diab's music video 'Kan Andak Hak' in 1993, the most successful Middle Eastern artist to date. But besides her artistic side, Amira was also keen to know the business side of the industry, as her father produced the most spectacular and popular events in Egypt with world stars such as Lionel Richie, Shirley Bassey, Barry White, and many more...

In 2000, Amira moved with her family to Germany, where she finished her education at a business college in 2009.
From that point on, Amira started working in successful companies like leading TV-Production Company 'Werner Kimmig Gmbh', 'Gutmann Events GmbH & Co KG' and 'EVISCO AG', being specialized in production coordiation, online marketing and office management. 

In 2010, Amira launched her first project, a Life-Style & Beauty Blog with great success, sharing her experience of travelling the world through work and living the lifestyle. She also shares tips in style and beauty. 

When she moved to Dubai in 2011, Amira gained a strong reputation as a committed project manager and PR person.
Besides accompanying Jermain and Halima Jackson at the 'Ahlan! Hot 100' party, she has successfully represented Bollywood artist 'Ash King' and International Hairstylist 'Angelo Falzone' with her media partners OK! Magazine ME, Masala!, Gulf News, Virgin Radio Dubai, Cool 94.7 Fm, Lifestyle TV show High Life Dubai on Sony Entertainment, Live TV show Studio One on Dubai One and National News on City 7.

After the great response in the UAE, Amira reached out to organise PR in Lebanon, where she associated with Time Out Beirut, Lebanon Idol and Radio One.
After a successful experience in the Middle East, Amira moved back to Europe travelling between the UK, Germany and France to continue her profession. She successfully collaborated with London's leading media platform 'Redtop / Roundhouse' and leading social media website & global creative platform 'Talenthouse' to represent her clients.

Due to her impressive track record, Amira ventured to Paris, where she worked as an assistant project manager for a business travel and event agency. Her responsibilities were supporting in preparations and being key on-site supplier of the 'Global Summit of the Consumer Goods Forum', which took place in Istanbul, Turkey in the summer of 2012..      

Currently working with SY Communications, a boutique agency specialized in event management, affinity marketing and producing limited and special edition products, Amira has also been involved as an executive and the 'person in charge' at numerous events.
Thanks to working in the entertainment industry, she gets to go on business trips, attend exclusive parties and walk red carpets, where celebrities like Chris Brown, Pitbull, Kim Kardashian, David Guetta, Akon, Jennifer Lopez and more are part of the guest-list. 

Since recently, Amira is managing 'DJ MR. T', an upcoming DJ who is starting off his career successfully in Germany & Egypt. By pushing him into the international scene, MR. T is playing in reputable clubs & his reputation is rapidly spreading. So far, that she got him to be heard by intertantional superstar Pitbull, who thanked the young DJ personally for the support of playing his music! A  great achievement, as DJ MR. T happens to be her brother!

Amira is also Co-Founder of 'The iLounge', an event concept in an elegant set up for an event extravaganza at most exclusive venues, clubs and 5 star hotels around the world. 


She is also now booking coordinator at 'Vanity Artist', offering a broad variety of world class entertainment including A-list artists, DJ's, vocalists, live bands, artistic show acts and more.